SWOT Analysis Mc Donald’s India Essay - 1322 Words

SWOT Analysis: Mc Donald’s India SWOT Analysis: A SWOT analysis is commonly used in marketing and business in general as a method of identifying opposition for a new venture or strategy. Short for Strengths, Weaknesses, Opportunities and Threats that may affect any new proposed actions. Here we represent our proposed venture’s SWOT analysis report. STRENGTHS: †¢ Good Taste: The fast food chain is operating in many diverse cultures where tastes in food are extremely different than those of US or Indian consumers. Thus ability to adapt to local taste is one of McDonald’s strengths. †¢ Brand Equity: McDonalds has built up huge brand equity. It is the no 1 fast food company in India these days by sales McDonalds India is a leader in the food†¦show more content†¦Such menu offering prompts Mc Donald’s menu has been protest by many organisations that fight obesity and hence decreases Mc Donald’s popularity. OPPORTUNITIES: †¢ Increase Outlets: In terms of total sales Mc Donald’s is the world’s largest FB outlet. Mc Donald’s is also the second largest outlet operator with more than 33,000 restaurants in 118 countries serving more than 67 million customers each day. †¢ Urban India increased its Income: The foreign operations are the reason of most of the business income. The profits from India that are sent back to United States have to be converted into dollars and may differ by the current or often exchange rates, especially when the value of dollar is appreciating against Indian Rupees. In 2012, Appreciating dollar largely affected Mc Donald’s total profit in India. †¢ Food habits shifted to more fast food likings: Changing customer habits represent new needs and direction of needs that must be met by businesses. So far, the type of food restaurants used earlier has been changed as per customer’s wants which is highly affected by Mc Donald’s range of food items as well as the company has been successful in introducing its restaurants to meet the changing customer habits and the needs of previously untapped customer group. THREATS: †¢ Healthy eating habits: Now a day’s big NGO’s, medical organisations and Government tends Indian population to eat healthy rather thanShow MoreRelatedPizza Hut Swot Analysis1670 Words   |  7 Pages------------------------------------------------- Submitted To. Adrian Grose-Hodge ------------------------------------------------- Course Title. English Pre-Sessional Summer Course, 2010 ------------------------------------------------- Title. BACKGROUND HISTORY AND SWOT ANALYSIS OF PIZZA HUT Read MoreStarbucks Cafe : Part 2 Essay2605 Words   |  11 Pagesbuilding giving choices to the people according to their preferences. 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